FITTR: Transformation Challenge 14
As the name suggests, FITTR is a fitness brand that provides a sustainable way to lose fat and get fit. There are coaches that guide you with your diet and also the kind of work out you should do on a daily basis.
Transformation challenge is a quarterly challenge where people from all walks of life compete, and the best transformation wins.
The brief
Transformation Challenge is the perfect opportunity to motivate people to start their fitness journey.
The Idea
Kuch log bahaane banaate hain. Kuch log Sehat (Some people focus on making excuses while some focus on their health). Bahaane nahin sehat banaao (Focus on health. Not Excuses)# No More excuses.
The films are about the endless excuses people make to start their fitness journey.
Roles and responsibility
Wrote the 3-film digital campaign. Helped find the right producer-director team.
Transformation Challenge 14 – Excuses Don't Make You Fit
Translation
Girl on the bed: It’s the bloody phone. The alarm doesn’t go off on time.
Corporate guy in the car: Shorts are coming tomorrow. Shoes will arrive in 2 weeks. The arm band is delayed. will start as soon as it arrives.
Lady: I’m telling this one since when, let’s start with morning walks. But she’s lazy. Cause of her even i’m suffering.
VO: How long will you keep making excuses? This time join the Transformation Challenge.
Transformation Challenge 14 – No More Excuses
Translation
Old Man: Dieting doesn’t make sense at all. Don’t eat after the sun goes down. Look at me. Fit and fine.
Middle-aged man with wife and kids: What’s the point of doing all this now? Got a wife. Have kids. Who is there to impress?
Young boy: When you open the fridge to drink water, the chocolate is right in front. What to do?
VO: How long will you keep making excuses? This time join the Transformation Challenge.
Transformation Challenge 14 – Quit Excuses Choose Fitness
Translation
Young boy in turban: I’m not a morning person man. If i was, i would definitely be working out and would have had 6 pack abs by now.
Boy working on laptop: Not my fault. My boss doesn’t have a life so i don’t have a life.
Girl all set. toattend a wedding function: Man, all friends and family chose this year to get married. How do i possibly diet? Next year. For sure.
VO: How long will you keep making excuses? This time join the Transformation Challenge.