Transformation Challenge 13
As the name suggests, FITTR is a fitness brand that provides a sustainable way to lose fat and get fit. There are coaches that guide you with your diet and the kind of work out you should do on a daily basis.
Transformation challenge is a quarterly challenge where people from all walks of life compete, and the best transformation wins.
The brief
Transformation Challenge is the perfect opportunity to motivate people to start their fitness journey.
The Idea
Ab Nahin toh kab ( If not now, when?). Procrastination leads to an unhealthy life. Through some real-life insights, we showcased some nostalgic and relatable references.
Roles and responsibility
This was one of the first brand-campaigns for the brand. As head of creative, wrote the film and single-handedly sourced the right director and production house.
Got the film made in challenging budgets and made the project see the light of the day.
Rough English Translation:
Always dreamt 6 pack abs. Staring at a family pack (big stomach in India is usually referred to as family pack) When? If not now?
Stairs have started to look scary.
The Cristiano of college is now a goalkeeper.
After repeatedly saying i’ll do it tomorrow, day after has also passed you by.
The Wardrobe Changes every six months.
Selfie angle has been fixed.
The Morning Walk Buddy has built a body.
The kids have grown up too. If not now, then when dad?
Transformation Challenge 13