The brief

Wonder Cement was a fresh brand, and this was a launch campaign we did for the them. Everything from cracking the idea and the baseline, to writing the film and the print\ digital ads.

The Idea

Ek Perfect Shuruaat (The perfect start). A perfect start in your life is very crucial. The film showcases the journey of a couple who are all set to build their new home and a new life together.

One of the first things needed to make the house as strong as their bond is cement. Although cement may be perceived as a functional product to the consumer, an emotional connect, helps build a stronger association with the brand.

Roles & Responsibilities

As a senior writer in JWT, wrote the film along with a colleague (Credit: Jeet Singh) including their first campaign line which was’ Ek Perfect Shuruaat’. ( A perfect beginning)

Collaborated with the right director under the guidance of my seniors.