Tropicana

Tropicana

Tropicana: The man who planted a forest

There are commercials and there are content pieces that do much more than a commercial ever can. Tropicana’s content piece tells the story of a man who single-handedly built a forest over the years. Let’s understand why this was relevant for Tropicana and how the association did wonders for the brand.

This festive season, on every Tropicana Gift pack, Tropicana will contribute towards planting more than 25,000 trees.

The Man Who Planted A Forest: Jadav Payeng | Unique Stories From India

The Idea

 

What better way to urge people to do something for nature by showcasing the story of a man who planted a forest single-handedly. The story of Jadav Payeng. Popularly knows as the forest man. A story that connects. A story that is perfect for any brand to be associated with.

Roles & Responsibility on the project

 

Branded content head on the project. Worked with the sales team to pitch the idea (Additional Credits: Jaidev Singh) and win the project whilst competing against many other ideas and agencies.

Previous

LIC Jeevan Anand
Next

Future Consumer: Think Skin Body Wash