ThinkSkin Body Wash: Kabaddi Collaboration
The central idea for this campaign was that the soap is dead. The client had access to a kabaddi player and wanted to do something with him, on a shoe-string budget of course.
Idea
Slipping and escaping is great for Kabaddi players. But when a soap does the same in the shower. Well not so great. That’ s why switch to Think Skin Body Wash.
In the film the player explains how everyone calls him phislu (escape artist) as it’s very difficult for the opponent to catch hold of him. He further adds, that he hates the fact that the soap acts the same way in the bathroom and that irritates him.
Execution
A good idea, with a minimal execution was the need of the hour.
Roles & Responsibility
As head of branded content, ideated, wrote, supervised production and delivered the product end-to end.
Future Consumer: Think Skin Kabaddi Film