Creative Insight that ties directly to the product

Kuch Rishte Zindagi bhar rehte hain (Some relationships are meant to last forever)

The Film

A slice of life film where the bond of 2 friends is highlighted in a very sweet manner. A casual tongue-in-cheek banter where 2 friends are arguing about who owes whom money & how they shrug it off with a laugh by the end of it.

In a category that is usually perceived as boring and complicated, this film simplified the product and highlighted the benefits in a very light-hearted manner.

Roles & Responsibility on the project

As a senior writer on the project, single-handedly cracked the insight and wrote the entire film and pitched and presented the idea to the client.

Worked closely with the director to make a film that fit well within the client’s budget.