ICICI Prudential Life: You Protect. You Win.
ICICI Prudential Life Insurance Company Limited is a life insurance company in India. Established as a joint venture between ICICI Bank Limited and Prudential Corporation Holdings Limited, ICICI Prudential Life is engaged in life insurance and asset management business.
Products Advertised
Term Insurance & Health Insurance (Cancer & Heart Protect)
The idea
We did a tie up between ISL (Indian Soccer League) & ICICI Prudential Life where the analogy was simple. In football, usually the forward line / strikers are glorified. But the defense line plays a very vital role.
The defender & goalkeepers are heroes you can fall back on. Just like the way you can fall back on life insurance & health insurance in real life.
ICICI Pru Heart/Cancer Protect – Your trusted protection partner
ICICI Pru iProtect Smart: Something new for your family and you
ICICI Pru Heart/Cancer Protect – Your trusted protection partner
ICICI Pru Heart/Cancer Protect – Your trusted protection partner