Discovery
The Discovery Channel needs no introduction. A formal introduction would probably be that it is an American multinational pay television network and flagship channel owned by Discovery, Inc.
The Brief
Discovery Channel & Uttarakhand Tourism tied up to promote tourism in the region. Uttarakhand as we all know is a state that offers many experiences. The brief was to highlight those things. Serenity & Spirituality and Thrill & Adventure. With the medium of two films, these qualities of the state were emphasised.
The Idea
Two Voice over based films were made. One targeted the thrill & adventure seeker. The other spoke to the one seeking spirituality & serenity. A picturesque film complimented by words that described the state in the best possible way made for a film that did justice to this land full of history and mystery.
Uttarakhand: Spirituality & Wellness Film
Uttarakhand: Adventure FIlm